Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

Political commentator and media personality Pakman (The Echo Machine) explores the methods of contemporary attention merchants in this drawn out but convincing insider’s view. Relying on his own ...